Are Job Ads Phishing For Free Innovation?
A recruiter recently announced an employment opportunity but it came with a test. Candidates would have to write a business plan they would implement in their first year with the company. The request...
View ArticleInstagram and Pinterest: The Good, The Bad and The Ugly
Marketing has taken more evolutionary leaps in the past two years then it has in the time since cave men adorned their spears and clubs with rocks and bones to differentiate their awesome possessions....
View ArticleIs Brainstorming Getting A Bad Rap?
I love brainstorming! I think it’s a way of getting the best for a project. It puts all heads together and brings out the best ideas, without bruising egos and involves the team equally. I’ve seen...
View ArticleWriting A Creative Brief: Dragging The Right Information Out Of A Client
For every assignment, for every project, whether you are a freelancer or work a staff job, it’s of the utmost importance that you document every aspect of what is required to complete the project both...
View ArticleSun Tsu: The Art Of War… And Business!
I recently received a call from a young designer who I met when she was in art school. I reviewed her portfolio and several years later at a local graphic design group meeting, she reintroduced herself...
View ArticleThe Dollars And Sense Of Freelancing Financials
So, by choice or circumstances, you have found yourself freelancing. Your business plan consists of “making as much money as possible!” Will that work? I’ve seen plenty of articles on the formula for...
View ArticleInterviewing Secrets They Don’t Write About: Part 1 – The Physical Part
There are so many articles about interviewing tips but if you’ve read one, you can save time by not reading the others. Rest assured they all say the same exact thing. They range from the simple,...
View ArticleInterviewing Secrets They Don’t Write About: Part 2 – The Intellectual Part
In part one of this article (link to first article) we discussed the physical part of interviewing. Running all over a company building, meeting a dozen people, keeping your appearance clean and...
View ArticleDo You Have The Right To Critique Another Designer’s Work?
I don’t think I really have to go over the old saying about everyone having an opinion because we know everyone does. If we didn’t, clothing would be one style and one color and if my nephew had a...
View ArticleHow to Interview And Work With A Designer And What NOT To Say!
I usually write advice for designers based on my career experiences and horror stories but I thought it was time for an article for design clients to make their design needs a bit easier and more...
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